For immediate releaseMontreal, November 08, 2018

Loïc April unveils the video for the song Le silex qui aimait trop le froid

Loïc April shares a music video for the song Le silex qui aimait trop le froid before his upcoming performance at M for Montreal and at Bars en Trans in Rennes. The video was directed by production company DAVAI and was shot primarily using a handheld camera. The story follows a young man traveling through Montreal on his skateboard at a furious pace while remembering difficult moments in his life.

Watch and share the video for Le silex qui aimait trop le froid via YouTube.
Loïc April’s album is available now on all digital platforms.

Produced by Jonathan Charette, the album offers indie-rock soundscapes blended with shoegaze, post-punk and powerpop influences. The lyrics evoke solitude, social anxiety and disillusionment, and borrow from both ecclesiastical and mythological vocabulary. The critically-acclaimed songwriter Philippe B acted as a mentor during the writing process. Reelroad Studio’s Samuel Gemme (Uubbuurruu, Anemone, Jésuslesfilles) engineered the recording and Adrian Popovich (We Are Wolves, Solids, Heat) mixed the tracks.

In addition to his showcase as part of M for Montreal on November 17th at Quai des brumes, Loïc will be at Bars en Trans in Rennes on December 6th at the Penny Lane.

Excellent, on peut déjà dire que cet opus indie rock sera un incontournable de 2018.

Les Méconnus

On débusque peu de paroliers assez lettrés et poétiquement allumés pour écrire des textes de ce niveau et, par voie de conséquence, capables de contribuer à renverser cette tendance aux productions génériques applaudies avec cinq à dix ans de retard sur l'actualité internationale

Alain Brunet, La Presse