For immediate releaseMontreal, May 08, 2018

Less than a month after releasing his self-titled debut album, Loïc April is back with a video for Fais de ma tête ton jouet. The young singer, who was described by La Presse as great addition to the province’s emerging music scene, offers a music video that begins with a slow motion shot of a young man in an unfortunate situation and ends with a surprise. Director Pablo Escobar Tuduri creates a visuel universe that is bewildering, enigmatic and twisted.

Watch and share the video for Fais de ma tête ton jouet via YouTube.
Loïc April’s album is available now on all digital platforms.

Produced by Jonathan Charette (Groenland, Simon Kingsbury), the album offers indie-rock soundscapes blended with shoegaze, post-punk and powerpop influences. The lyrics evoke solitude, social anxiety and disillusionment, and borrow from both ecclesiastical and mythological vocabulary. The critically-acclaimed songwriter Philippe B acted as a mentor during the writing process. Reelroad Studio’s Samuel Gemme (Uubbuurruu, Anemone, Jésuslesfilles) engineered the recording and Adrian Popovich (We Are Wolves, Solids, Heat) mixed the tracks.

Loïc will be performing in Quebec city on May 15 at L'ANTI Bar & Spectacle and in Sainte-Thérèse on May 20th as part of the Festival Santa Teresa.

Tour dates:
15/05 Québec, QC // L'ANTI (En première partie de Weaves)
20/05 Sainte-Thérèse, QC // Bar Le Cha Cha (Festival Santa Teresa)
31/05 Lavaltrie, QC // Café Culturel de la Chasse-Galerie
16/07 Montréal, QC // Bar Le Ritz PDB

Avec ses textes riches et tristes entonnés par une voix éthérée, Loïc April célèbre la grisaille urbaine de manière bien mélancolique.
-Journal Métro

(…) un premier album éponyme soigné et efficace, qui plaira aux amateurs et amatrices de sonorités pop et de musique qui grafigne (…)
-Impact Campus