Acadian artist P’tit Belliveau returns with a music video for the track Cool When Yer Old, as a tribute to the television of his youth. The song is from his debut album Greatest Hits Vol.1, released in March 2020 via Bonsound. A mix of nostalgia and irony, the video directed by Jeff Miller harkens back to the early 2000s, when boy bands ruled the world and flip phones were the pinnacle of technology. As a kid, browsing TV channels, I was constantly flooded with examples of what it was like to be “cool”, explains Jonah Guimond (aka P’tit Belliveau), about his new video.
Beyond the millennial references and the teen idol choreography, Cool When Yer Old asks a very relevant question about consumerism and our relationship with fashionable things: Will you still care about being cool when you’re old?
Watch and share the music video for Cool When Yer Old via YouTube.
Greatest Hits Vol.1 is available on vinyl, CD and all music services.
2020 was a remarkable year for P'tit Belliveau, despite multiple shows being cancelled for obvious reasons. In addition to the award he won at ADISQ for Record Production of the Year with Greatest Hits Vol.1, he was also nominated for Album of the Year - Alternative and for Breakthrough Artist of the Year. Moreover, the young Acadian has appeared on the renowned Polaris Music Prize long list, as well as on several other year-end lists (CBC, Apple Music, ICI Musique, Le Journal de Montréal). The noteworthy music video he self-directed for the song Income Tax has also reached nearly 200,000 views on YouTube, and has been the subject of several memes.
About P’tit Belliveau
Hailing from Baie Sainte-Marie, Nova Scotia, P’tit Belliveau grew up in an insular francophone community surrounded by anglophones. Nevertheless, he made himself known at the 2019 Francouvertes, a French-language music contest, where he reached the finals. He now lives in Moncton, New-Brunswick, where he still embraces his hometown’s sense of community. Lakes, fishing and nature reside at the center of the singer-songwriter’s universe.
Music took root in his heart thanks to Baie Sainte-Marie’s local community radio station, where he gathered the first snippets of what would become his style. They often played DIY songs, which influenced P’tit Belliveau’s own lo-fi sounds, along with his desire to put drum machines front and center in folk/bluegrass music. Hip-hop and electro also found a place in his life, and early on he felt a calling to perform behind the DJ booth. He produced beats for rappers with one hand and collected banjos and guitars with the other.
P’tit Belliveau is the guy-next-door who will spin a tale about everyday life like nobody else. The singer-songwriter stands out with his unique brand of electro-inspired country-folk music and his cassette tape aesthetic.