For immediate releaseMontreal, May 12, 2021

Set to release his debut album A.M.I.E.S.A.M.O.U.R this Friday, May 14th via Bonsound, LUMIÈRE (the project of multi-instrumentalist Étienne Côté) now unveils LE.DÉFI.DE.L’AMOUR, a song that awakens an appetite for love and sparks the dangerous hope of joining forces. Driven by a weeping guitar and a laid-back groove, this new single follows the release of LA.BELLE.JOURNÉE 1971, FREUD.EST.MORT and AMITIÉ.DÉCHUE.

LE.DÉFI.DE.L’AMOUR, a kind of lyrical comedy, is complemented by a grainy, retro music video directed by Alexandre Pelletier. The video features LUMIÈRE, who desperately tries to entice his beloved. As the stunning melody and elegant, though sometimes goofy, dance moves progress, the video ultimately ends in disappointment. With this new song, LUMIÈRE reminds us that love is, above all, a challenge.

LUMIÈRE exists not only in an original musical universe, but also in a singular mythology. The powerful imagery of his music was the starting point for this video, explains its director. In a surreal, quirky setting, LE.DÉFI.DE L'AMOUR tells the story of a romantic misadventure, a one-way relationship, a small betrayal.

Watch and share the video for LE.DÉFI.DE.L’AMOUR via YouTube.
A.M.I.E.S.A.M.O.U.R is available for pre-order now.

A.M.I.E.S.A.M.O.U.R, LUMIÈRE’s debut effort, takes shape as a free-flowing epic set in 1971, following the tradition of the concept album. In this sprawling theatrical adventure packed with choirs, strings and organs, we follow three characters - LUMIÈRE (Étienne Côté), BRIQUETTE (Daphné Brissette) and CRISTALE (Naomie de Lorimier) - who seek affirmation and support through nourishing friendships and love. From this universal and regenerative quest emerge fifteen sumptuous songs that echo the glorious 70s style of the chanson québecoise, as well as folk and rock music from the same era.

LUMIÈRE is Étienne Côté’s solo project. Along with BRIQUETTE and CRISTALE, LUMIÈRE presents A.M.I.E.S.A.M.O.U.R, an immersive narrative and a musical panorama that casts a contemporary light on the rich heritage of the chanson québécoise. Known for his role as a drummer/percussionist in the bands Canailles and Bon Enfant, Étienne Côté has also collaborated in various ways with Mon Doux Saigneur, Nicolet, Mathieu Bérubé, Laurence-Anne, N NAO, Chassepareil and Duu.