For immediate releaseMontreal, April 26, 2023

Prior to unveiling GLAM, his second album, LUMIÈRE (aka Étienne Côté) reveals the fiery rock anthem À quoi tu penses and its accompanying music video. Inspired by a real life experience, the song stands out with its relentless energy and catchy chorus. Available for pre-order now (vinyl, CD and digital), GLAM will be released this Friday, April 28th via Bonsound.

À quoi tu penses is available on all music services.
Pre-order/pre-save GLAM now.

À quoi tu penses' lyrics refer to an experience Étienne had in the winter of 2022 while working on a rock opera with a visual artist friend in Paris. Comfortably installed at a foreign house for Canadian students, the two artists casually explored different ideas, taking the time to live, laugh, exchange and create in total freedom. This very relaxed way of working and creating challenged the more conservative ways of a lady with whom the two friends shared the space. À quoi tu penses is LUMIÈRE's response to this woman and, above all, to the rigidity of the conventional classical environment she embodies. Through this song, the singer-songwriter playfully invites his detractor to take a deep breath, relax and allow herself to open up to other people.

Inspired by the music video for Material Girl (Madonna), which in turn is inspired by the movie Gentlemen Prefer Blondes, the music video for À quoi tu penses depicts a dialogue between LUMIÈRE and the Lover, embodied by a chorus of dancers. With its Bob Fosse-like accents, Mathieu Hérard's choreography translates into movement the discomfort and awkwardness of this exchange in which no one is listening to each other. I was lucky enough to work with an incredible creative team on this project, explains Alexander Pelletier, the director of the music video. From Natan B. Foisy's cinematography, to Ariane St-Pierre Cyr's sets, Marianne Dubreuil's costumes and Carole Méthot's make-up, all the elements were there to make a music video with a bold visual identity. As always, LUMIÈRE delivered an emotionally authentic performance with a contagious energy.

Watch and share the music video for À quoi tu penses via Youtube.

LUMIÈRE will open for Daniel Bélanger's sold-out shows at the MTELUS on May 16th and 17th. On July 10th, he will perform the songs from his new album on the Plains of Abraham during the Festival d'été de Québec. Afterwards, he will be hitting the road for a series of concerts in Quebec during the fall. More shows will be announced soon. See the list below for all the tour dates.

About GLAM
It’s with spectacle, exaggeration and excess that LUMIÈRE presents himself on GLAM. After singing his desire for emancipation on his first album A.M.I.E.S.A.M.O.U.R, Étienne leaves the countryside to perform in the city with the ambition to conquer the world. GLAM tells the story of an artist who is both lucid and idealistic, aware of the pitfalls of show-business. Behind this glamorous facade, a more introspective side of LUMIÈRE is revealed, one which opens up about his fears and doubts with candor. Once the spotlight is gone, the singer returns home with his shyness, anxiety and an unfulfilled desire to fill a void. Further pushing the musical blend of its predecessor, GLAM presents a new, more assertive, exuberant and glamorous LUMIÈRE. The album reappropriates the codes of the lush music of the 1970s, while returning to the raw energy of the 1960s, an era marked by the popularity of folk, psychedelic rock and chanson française. By looking back to this era, LUMIÈRE offers a multidimensional synthesis of the musical genres that have shaped contemporary pop.

LUMIÈRE is the free embodiment of a musical enlightenment shaped by rock music. Spectacular yet sensitive, his sound transcends trends and brilliantly masters the essence of nostalgia. But beyond the music, LUMIÈRE is the character and solo project of Étienne Côté (Canailles, Bon Enfant). As he dons the colorful and sparkling clothes of his alter ego, the singer and multi-instrumentalist expresses with grandiosity his love for the pop and rock music of the 1960s and 1970s, two key decades that shaped and defined the music of our time. Last year, he performed in France as the opening act for Pierre Lapointe as well as for French pop star Clara Luciani. Back home in Quebec, he brought his project to the stages of several festivals, including the Francos de Montréal, La Noce, Coup de Coeur Francophone and M for Montreal.

Tour dates
16/05/2023 - Montréal, QC - MTELUS (Supporting Daniel Bélanger) - SOLD OUT
17/05/2023 - Montréal, QC - MTELUS - (Supporting Daniel Bélanger) - SOLD OUT
10/07/2023 - Québec, QC - Plaines d'Abraham (FEQ)
20/10/2023 - Val-Morin, QC - Théâtre du Marais
21/10/2023 - Frelighsburg, QC - Beat & Betterave
27/10/2023 - Terrebonne, QC - Le Moulinet
11/11/2023 - Sherbrooke, QC - La Petite Boîte Noire
23/11/2023 - LaSalle, QC - Théâtre Desjardins