Today, Naya Ali reveals a vibrant music video for Life, her Bonsound debut single released this past August. Filmed in Ethiopia, this video represents a full-circle moment for Ali, who reconnects with the places that shaped the person she is today.
Watch and share the music video for Life via YouTube.
In this video shot by Senegalese director Cherif Tall, Naya Ali returns to her roots and transports us to her hometown of Addis Ababa, Ethiopia. Bright and colourful, the video captures the intricate beauty of her grandmother's home and daily life such as the bustling markets, afternoon coffees, and crowded rush hour minibus stations. This lively slice of life is complemented by a gospel-inspired rendition of the song, which concludes the video.
Life is available on all music services.
Produced by longtime collaborator Kevin Figs (Jeremih, Moneybagg Yo, Charlie Puth), Life is an uplifting call to live in the moment. Blending rhythmic afrobeat elements and pop influences, the track showcases Ali's versatility and evolving pen game. Her vocal delivery, closer to singing than rapping, delivers a sincere and heartfelt performance that resonates deeply.
About Naya Ali
Naya Ali is an award-winning rap and hip-hop artist who burst onto the scene in 2017 with her first EP Higher Self. Assertive in her raspy deliveries, she is quickly noticed for her unique vocal tone and ability to move in and out of flow pockets skillfully. In March 2020, she released the first part of a two-album project, Godspeed: Baptism (Prelude), where she broke the ice and proved her potential to contend within the American and international hip-hop markets.
In 2021, she released the sequel to this opus, Godspeed: Elevated, an earnest body of work showcasing her journey from her baptism into the rap game to her imminent elevation. This latest project earned her the prestigious English Album of the Year award at the 44th ADISQ Gala in 2022 and the Rap Album of the Year award at the GAMIQ that same year.
Since the release of her latest project, Naya Ali has toured internationally acclaimed festivals such as SXSW (USA), Great Escape (UK), Printemps de Bourges (France), Dour Festival (Belgium), Les Georges Festival (Switzerland), All That Matters (Singapore), FEQ (Canada), Reeperbahn (Germany) and many more.
Naya Ali is an artist who does not hide her international ambitions; her current success on a national scale bodes a bright future for this Montreal rapper.